7 Tips for Creating a Business Logo That Accurately Represents Your Brand
Your business logo isn’t simply for identification purposes and can convey an awful lot of non-verbal information about your brand. It is basically your visual identity that customers use to not only recognize your company, but also to associate certain values with your business. As such, it is crucial that you always try to create a business logo that is easy to understand, incorporates all your core values, and most importantly, boasts a timeless appeal.
And so, for the purpose of this read, we have put together a list of 7 tips for creating a business logo that accurately represents your brand:
Understand Your Brand
Understanding the core values of your brand will help you in communicating that through your logo. Does your company stands as a symbol of reliability, or do you take pride in your product quality? Once you know that, it's time to create a design that reinforces that message onto your target audience.
Let’s consider Amazon. Their logo consists of the name of the company, along with a curved arrow that goes from ‘a’ to ‘z’ to form a smile. A clever way to say they have all types of products from A to Z and also reinforce a happy vibe with the smile.
Apply Color Psychology
According to one survey, the right choice of color can boost your brand recognition by 80%. On top of that, if you believe in color psychology, then it can be an extremely useful tool in conveying certain emotions.
For example, if you want to convey a sense of excitement and passion, then the color red would be an excellent choice. Whereas, blue - one of the most used colors by tech companies stands for intelligence, security, and a sense of trustworthiness.
But Don’t Forget About The Typeface
Some logos only involve colors and graphics, like the Twitter logo or the Apple Logo. But then there are brands who likes to spell out the entire company name, like Amazon and Google.
In case of the latter, you need to pay attention on what typeface to use. For example, if you run a toy company, then you might want to use a cartoonish or handwritten typeface. Whereas, logos for fintechs and similar corporate firms need bold typefaces to create a strong personality for their brand.
Keep Things Simple
The key to a great logo isn’t about cramming a lot of information into a small square space. On the contrary, you should focus on keeping things minimal and simple.
Just think of Apple’s iconic logo of a bitten apple, or how Twitter uses a minimal 2-D bird icon. Keeping things simple ensures that the logo is memorable and easily communicable.
Take Inspiration From Big Brands
Just like we took examples of big brands in explaining to you the secrets of great logo design, you, too, can take inspiration from these popular logos. Just don’t copy them altogether as it’s not only illegal, but also looks unprofessional and will make you look like one of those reap off companies.
Instead, what we are advising is to learn the thought process behind how the logos came to be. Try to learn what inspired the bite in the Apple logo design? Or the story behind Nike’s “Just Do It” slogan. These can help you spark the breakthrough for your own logo.
There Is No Need To Draw Within The Lines
Creating your brand logo is all about making a graphical symbol that is instantly recognizable and associated with your company. Therefore, the fundamental thing that you need to strive for, is uniqueness.
Don’t try to base your logo off some other company design. It will only confuse your customers. Instead, try and unleash your creative side, and launch a logo that’s unmistakably you.
At the end of the day, after all that hard work, you might think the logo you created is just perfect. Or if you are a perfectionist, you might still not be happy even after working on it for one month.
In both situations, remember, your opinions on the logo matters less than what the public has to say. So ask for feedback and be open to criticism. See what others have to say about your logo and what they feel about it, and then incorporate what you learned to create the business logo that accurately represents your brand.